Daniel Spero
The Scribe
The way I see it, writing is more than a profession; it’s a calling. It’s an exploration for the exact nouns to define a subject and a...
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Michael Arnold
- Sep 30, 2021
- 3 min
Why People Don’t Care about Your Brand—but They Still Care about You
When the modern science of analytics started to influence the way we market brands, something went dark in the soul of advertising....
13 views0 comments
Maggie Maggie
- Sep 28, 2021
- 2 min
Some Thoughts on Books
I think my current reading habit started when I was a kid. From a young age, my happiest weekends in the mountains were spent being...
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Michael Arnold
- Sep 21, 2021
- 2 min
Why Writers are Always Naked
A lecturer invited to speak about poetry at my old university began his talk by taking off his clothes. As the astonished students looked...
25 views0 comments
Michael Arnold
- Mar 6, 2017
- 8 min
The Amazing Ha Anh
I first interviewed Ha Anh for Oi Vietnam magazine back in 2015, before going on to collaborate with her on her grandparents' book...
5 views0 comments
Michael Arnold
- Aug 30, 2016
- 2 min
Advice for Authors
Lower your expectations. The happiest authors are the ones that don't expect much. The best time to start promoting your book is three...
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Michael Arnold
- Aug 15, 2016
- 2 min
What Editing Is
There has been some debate in our office as to what services should be covered under the category of "editing", and what our clients...
4 views0 comments
Michael Arnold
- Aug 4, 2016
- 13 min
Kathy Uyen's Haircut
One of my favourite interviews with any Vietnamese celebrity ever has to be the 90 minutes I spent at Ru Nam café having coffee with...
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Michael Arnold
- Jun 2, 2016
- 5 min
The Art of Biography
When my father passed away in 2010, he was about halfway through writing a memoir. I found the fragments on his old, failing PC hard...
3 views0 comments
Michael Arnold
- May 28, 2016
- 2 min
How digital publishing is changing the face of storytelling
We’re entering a new world of storytelling, in which digital exists as an experience; a visceral exploration of a story outside of a...
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Michael Arnold
- May 15, 2016
- 2 min
4 sucky things about this $19 piece of junk that make it AMAZING for writing
Technology has made a lot of things about writing easier. You can save little scraps of information in Evernote, write and edit with...
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Michael Arnold
- Mar 16, 2016
- 2 min
The Lost Stories of Our Ancestors
Think for a moment about the billions of lives that were lived before ours – the lives of our people, the lives of our ancestors, each of...
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Michael Arnold
- Jan 27, 2016
- 2 min
Beyond the Grave
If you’ve ever thought about the future, you may wonder what things will be like after you’ve gone and whether or not you’ll be...
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