Daniel SperoJun 20, 20222 minThe ScribeThe way I see it, writing is more than a profession; it’s a calling. It’s an exploration for the exact nouns to define a subject and a...
Michael ArnoldSep 30, 20213 minWhy People Don’t Care about Your Brand—but They Still Care about YouWhen the modern science of analytics started to influence the way we market brands, something went dark in the soul of advertising....
Maggie MaggieSep 28, 20212 minSome Thoughts on BooksI think my current reading habit started when I was a kid. From a young age, my happiest weekends in the mountains were spent being...
Michael ArnoldSep 21, 20212 minWhy Writers are Always NakedA lecturer invited to speak about poetry at my old university began his talk by taking off his clothes. As the astonished students looked...