Michael Arnold
Why People Don’t Care about Your Brand—but They Still Care about You
When the modern science of analytics started to influence the way we market brands, something went dark in the soul of advertising....
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Maggie Maggie
- Sep 28, 2021
- 2 min
Some Thoughts on Books
I think my current reading habit started when I was a kid. From a young age, my happiest weekends in the mountains were spent being...
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Michael Arnold
- Sep 21, 2021
- 2 min
Why Writers are Always Naked
A lecturer invited to speak about poetry at my old university began his talk by taking off his clothes. As the astonished students looked...
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Tran Mai Anh
- Sep 8, 2021
- 1 min
Why We Need to Write About Vietnamese Women
What is the ideal woman of Vietnam? When a young girl dreams of the woman she will become, who does she imagine? The world is now full of...
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Tran Mai Anh
- Sep 8, 2021
- 4 min
A Fairytale of Hearts
Thien Nhan has just turned 15 years old, but I always feel like it’s only been a few years since his journey first started. I’ve recently...
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Metro Writers
- Sep 8, 2021
- 2 min
The Only Digital Marketing Tool No-one Talks About
The advertising industry is in a chaotic state of change as the world has shifted online faster than ever before. Broad changes in...
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